Postscript Raises $35M to Give Shopify Stores SMS
Postscript, a leading SMS marketing platform for Shopify stores, has recently raised $35 million in a Series B funding round led by Greylock Partners [1]. The funding round also saw participation from existing investors Y Combinator and Uncork Capital [2]. Postscript helps Shopify stores stay in touch with customers via SMS, with a focus on keeping everything opt-in, legally compliant, and spam-free [1]. The company plans to use the funds to expand its team and further develop its platform [3].
Why SMS Marketing is Important for Ecommerce Businesses
SMS marketing is becoming increasingly important for ecommerce businesses. According to a recent study, 90% of text messages are read within three minutes of being received [4]. This makes SMS marketing a highly effective way to reach customers and drive sales. In addition, SMS marketing has a much higher open rate than email marketing. While email open rates typically hover around 20%, SMS open rates are closer to 98% [4]. This means that SMS marketing can be a powerful tool for ecommerce businesses looking to increase engagement and drive revenue.
How Postscript Helps Shopify Stores
Postscript helps Shopify stores leverage the power of SMS marketing to drive sales and engage customers. The platform allows merchants to send targeted messages to customers based on their behavior and preferences. For example, merchants can send abandoned cart reminders, order confirmations, and shipping notifications via SMS [1]. In addition, Postscript offers a range of other features designed to help merchants maximize the impact of their SMS marketing campaigns. These include:
– Segmentation: Merchants can segment their SMS subscribers based on a range of criteria, including purchase history, location, and more. This allows them to send highly targeted messages that are more likely to resonate with customers.
– Automation: Postscript offers a range of automation features, including drip campaigns and triggered messages. This allows merchants to set up automated campaigns that run in the background, freeing up time for other tasks.
– Integrations: Postscript integrates with a range of other ecommerce tools, including Shopify, Klaviyo, and ReCharge. This allows merchants to streamline their workflows and get more value from their existing tools.
The Future of SMS Marketing
As ecommerce continues to grow, SMS marketing is likely to become an increasingly important channel for merchants. With its high open rates and ability to drive sales, SMS marketing is a powerful tool for engaging customers and driving revenue. Postscript’s recent funding round is a testament to the growing importance of SMS marketing for ecommerce businesses [4]. As the platform continues to develop and expand, it is likely that more and more merchants will turn to SMS marketing as a way to grow their businesses.
Conclusion
Postscript’s recent funding round is a significant milestone for the company and for the broader SMS marketing industry. With its powerful platform and focus on compliance and customer engagement, Postscript is well-positioned to help Shopify stores drive sales and build lasting relationships with their customers. As SMS marketing continues to grow in importance, it is likely that more and more merchants will turn to platforms like Postscript to help them succeed.
