Postscript Raises $35M to Give Shopify Stores SMS
Postscript, a leading SMS marketing platform for Shopify stores, has announced that it has raised $35 million in a Series B funding round led by Greylock Partners . The funding round also saw participation from existing investors Y Combinator and Uncork Capital. Postscript enables Shopify merchants to communicate with consumers by SMS while keeping everything opt-in, legally compliant, and spam-free .
Postscript is a rapidly growing SMS marketing platform that provides Shopify stores with the ability to communicate with their customers via text messages. The platform recently raised $35 million in a Series B funding round led by Greylock Partners, which will be used to expand its team and further develop its platform . This article will explore the features and benefits of Postscript, as well as the impact it has had on the Shopify community.
How Postscript Works
Postscript integrates seamlessly with Shopify, allowing merchants to send text messages to their customers directly from their store’s admin panel. Merchants can use Postscript to send order confirmations, shipping notifications, and promotional messages to their customers. The platform also provides merchants with detailed analytics and reporting, allowing them to track the success of their SMS campaigns .
One of the key features of Postscript is its ability to keep everything opt-in, legally compliant, and spam-free. Customers must provide their consent before receiving text messages from merchants, and they can opt-out at any time. Postscript also ensures that all messages are compliant with TCPA regulations, which govern how businesses can use text messaging for marketing purposes .
Benefits of Using Postscript
There are several benefits to using Postscript for SMS marketing. First and foremost, text messages have an open rate of over 98%, making them an incredibly effective way to reach customers . Additionally, text messages are delivered instantly and are more likely to be read than emails, which can get lost in crowded inboxes.
Postscript also provides merchants with a way to personalize their messages and target specific customer segments. Merchants can use customer data from Shopify to send targeted messages based on purchase history, location, and other factors. This allows merchants to send more relevant messages that are more likely to resonate with their customers .
Another benefit of using Postscript is its ability to integrate with other marketing channels. Merchants can use Postscript alongside email marketing, social media advertising, and other channels to create a cohesive marketing strategy. This can help merchants reach customers at every stage of the buying journey and increase overall sales .
Impact on the Shopify Community
Postscript has had a significant impact on the Shopify community since its launch. The platform has helped merchants increase sales and build stronger relationships with their customers. By providing a way to communicate with customers via text message, Postscript has helped merchants stay top-of-mind and increase customer loyalty.
Postscript has also helped merchants navigate the challenges of the COVID-19 pandemic. With many brick-and-mortar stores closed or operating at reduced capacity, merchants have had to rely more heavily on e-commerce channels to reach customers. Postscript has provided a way for merchants to stay connected with their customers and keep them informed about changes to their business operations .
Future of Postscript
With its recent funding round, Postscript is well-positioned for future growth and innovation. The platform plans to use the funds to expand its team and further develop its platform. This could include new features such as chatbots, AI-powered messaging, and more advanced analytics and reporting .
Postscript also plans to expand its reach beyond the Shopify community. The platform has already begun to integrate with other e-commerce platforms such as BigCommerce and WooCommerce, and it plans to continue expanding its integrations in the future. This will allow merchants on other platforms to take advantage of the benefits of SMS marketing .
Postscript is a powerful SMS marketing platform that provides Shopify merchants with a way to communicate with their customers via text message. With its recent funding round, Postscript is well-positioned for future growth and innovation. The platform’s ability to keep everything opt-in, legally compliant, and spam-free makes it an attractive option for merchants looking to increase sales and build stronger relationships with their customers. As Postscript continues to expand its reach and develop new features, it is likely to become an even more essential tool for e-commerce merchants.