Postscript Raises $35M to Give Shopify Stores SMS
Postscript, a company that helps Shopify stores stay in touch with customers via SMS, has raised $35 million in a Series B funding round led by Greylock Partners . The funding round also saw participation from existing investors Y Combinator and Uncork Capital, as well as OpenView and others . Postscript’s focus is on keeping everything opt-in, legally compliant, and spam-free, making it a valuable tool for Shopify stores looking to improve their customer communication .
Expanding the Team and Developing the Platform
With the new funding, Postscript plans to expand its team and further develop its platform . Over the previous year, the company has already expanded dramatically, having raised $4.5 million towards the end of 2019 . The new funding will allow Postscript to continue its growth and provide even more SMS capabilities to Shopify stores .
The Importance of SMS Marketing for Shopify Stores
SMS marketing is becoming increasingly important for Shopify stores looking to improve their customer engagement and retention. According to a recent study, SMS messages have an open rate of 98%, compared to just 20% for email . This means that SMS messages are much more likely to be seen by customers, making them an effective way for Shopify stores to communicate with their audience.
The Benefits of Postscript for Shopify Stores
Postscript offers a range of benefits for Shopify stores looking to improve their SMS marketing efforts. Firstly, the platform is designed to be easy to use, with a simple interface that allows store owners to create and send SMS messages quickly and easily . Additionally, Postscript provides a range of tools and features that help stores stay compliant with SMS marketing regulations, ensuring that all messages are opt-in and spam-free .
Another key benefit of Postscript is its integration with Shopify. The platform is designed specifically for Shopify stores, meaning that it integrates seamlessly with the Shopify platform, allowing store owners to manage their SMS marketing efforts alongside their other marketing channels . This makes it easy for store owners to create and manage SMS campaigns, track their performance, and optimize their results.
Postscript’s recent funding round is a clear indication of the growing importance of SMS marketing for Shopify stores. With its focus on compliance, ease of use, and integration with Shopify, Postscript is well-positioned to help Shopify stores improve their SMS marketing efforts and stay connected with their customers. As the company continues to grow and develop its platform, it is likely that more and more Shopify stores will turn to Postscript for their SMS marketing needs.